With a distinguished tenure as the former VP of Video Production and Content at Atlantic Records, Alex served as a video commissioner and producer in Los Angeles, overseeing official audiovisual content for artists, soliciting pitches from creatives, and supervising creative and content strategy, leading pioneering projects honored with multiple MTV VMAs, UKMVAs, D&AD Pencils, and billions of views.
In 2019, Alex took the natural next step to full-time film directing, securing clients like Mercedes Benz - AMG, American Express, Pepsi, Cadillac, Volvo, Warner Music Group, and Universal Music Group, with his series "Uncovered" for Mercedes AMG becoming their most viewed content and expanding into cross-platform global Mercedes Benz campaigns.
In the Spring of 2023 Alex began production on his first documentary feature film entitled "Stars of Agadez", with production continuing through the end of 2024 and into 2025.
Work as a
Video Commissioner
Wiz Khalifa ft. Charlie Puth - "See You Again" (Furious 7 : The Album) Dir. Marc Klasfeld
Wiz Khalifa - "We Dem Boyz" Dir. Ethan Lader
twenty one pilots - "Heathens" (Suicide Squad : The Soundtrack) Dir. Andrew Donoho
Gucci Mane ft. Travis Scott & Harmony Korine - "Last Time" Dir. David Helman
Ty Dolla $ign ft. The Weeknd & Wiz Khalifa - "Or Nah" Dir. Ryan Patrick
Lil Uzi Vert ft. Travis Scott & Quavo - "Go Off" (The Fate of The Furious : The Album) Dir. Rj Sanchez & Brendan Vaughan
Ty Dolla $ign ft. J.Cole - "Purple Emoji" Dir. Olivia Rose
Oliver Tree - "Hurt" Dir. Brendan Vaughan
Charlie Puth - "Mother" Dir. Dawit N.M
Bastille - "World Gone Mad" (Bright : The Soundtrack) Dir. Rj Sanchez & Brendan Vaughan
Miike Snow - "Genghis Khan" Dir. Ninian Doff
Ty Dolla $ign - "Stand For" Dir. The Sacred Egg
alt-J - "Fitzpleasure" Dir. Emile Sornin
Trey Songz - "Nana" Dir. Gil Green
Skrillex - "Doompy Poomp" Dir. Fleur & Manu
Machine Gun Kelly ft. X Ambassadors & Bebe Rexha - "Home" (Bright : The Soundtrack) Dir. David Ayer
Charlie Puth - "I Warned Myself" Dir. Brendan Vaughan
Ty Dolla $ign ft. Lil' Wayne & The Dream - "Love U Better" Dir. Ryan Hope
alt-J - "Left Hand Free" Dir. Ryan Staake
Kap G ft. Pharrell Williams - "A Day Without A Mexican" Dir. Rj Sanchez
Kyle ft. Lil' Yachty - "I Spy" Dir. Colin Tilley
twenty one pilots - "Heavy Dirty Soul" Dir. Andrew Donoho
Charli XCX - "Boom Clap" (The Fault In Our Stars : Soundtrack) Dir. Sing J. Lee
Ty Dolla $ign ft. Gucci Mane & Quavo - "Pineapple" Dir. David Camarena
Ty Dolla $ign ft. E-40 - "Saved" Dir. Elliott Sellers
Skrillex - "F*** That" Dir. Nabil
Ty Dolla $ign ft. Fetty Wap - "When I See Ya" Dir. Elliott Sellers
Miike Snow - "My Trigger" Dir. Ninian Doff
Action Bronson - "Actin' Crazy" Dir. James Larese
Ty Dolla $ign ft. Jeremih - "Dawsin's Breek" Dir. Ryan Hope
Chromeo - "Jealous" (I Ain't With It) Dir. Ryan Hope
D.R.A.M ft. A$AP Rocky & Juicy J - "Gilligan" Dir. Nadia Lee Cohen
Oliver Tree - "All That" / "Alien Boy" Dir. Rj Sanchez & Brendan Vaughan
Skrillex ft. Rick Ross - "Purple Lamborghini" (Suicide Squad : The Soundtrack)
Alec Benjamin ft. Alessia Cara - "Let Me Down Slowly" Dir. Jared Hogan
Christina Perri - "The Words" Dir. Iouri Philippe Paille
Grouplove - "Ways To Go" Dir. Cameron Duddy
Panic! At The Disco - "This Is Gospel" Dir. Daniel 'Cloud' Campos
Grouplove - "I'm With You" Dir. Cameron Duddy
Grouplove - "Welcome To Your Life" Dir. Iouri Philippe Paille
Kap G - "Girlfriend" Dir. Jon J
Kevin Gates - "2 Phones" Dir. Jon J
Kevin Gates - "IDGT" Dir. Jon J
Kiiara - "Gold" Dir. Hannah Lux Davis
Meg Myers - "Desire" Dir. Jordan Bahat
Kevin Gates - "Out The Mud" Dir. Jerome D.
Migos ft. Marshmello - "Danger" (Bright : The Soundtrack)
Panic! At The Disco - "Girls Girls Boys" Dir. Djay Brawner
Kevin Gates - "Really Really" Dir. Jon J
Panic! At The Disco - "Miss Jackson" Dir. Jordan Bahat
Paramore - "Still Into You" Dir. Isaac Rentz
twenty one pilots - "Holding Onto You" Dir. Jordan Bahat
Ty Dolla $ign ft. Juicy J & Project Pat - "Hottest In The City" Dir. David Camarena
Ty Dolla $ign ft. Jay Rock - "Never Be The Same" Dir. Jerome D.
twenty one pilots - "Tear In My Heart" Dir. Marc Klasfeld
Ty Dolla $ign ft. YG, Joe Moses, TeeCee4800 - "Only Right" Dir. Alex Bittan
twenty one pilots - "House Of Gold" Dir. Warren Kommers
Ty Dolla $ign ft. B.o.B - "Paranoid" Dir. Ethan Lader
Ty Dolla $ign ft. Babyface - "Solid" Dir. Jerome D.
Vice & Jason Derulo ft. Ava Max - "Make Up" Dir. Isaac Rentz
Alley Boy ft. Meek Mill - "Stack It Up"
DJ Chuckie - ft. Lupe Fiasco, Too $hort, & Snow Tha Product - "Makin' Papers" Dir. Larenz Tate
Ava Max - "So Am I" Dir. Isaac Rentz
Fitz & The Tantrums - "Out Of My League" Dir. Jordan Bahat
Fitz & The Tantrums - "The Walker" Dir. Warren Kommers
Grouplove - "Shark Attack" Dir. Cameron Duddy
Janelle Monae - "Pynk" Dir. Emma Westenberg
Kyle - "Nothing 2 Lose" Dir. Tom Gould
Meg Myers - "Heart Heart Head" Dir. Elliott Sellers
Meg Myers - "Lemon Eyes" Dir. Warren Kommers
Meg Myers - "Sorry" Dir. Andrew Donoho
Paramore - "Ain't It Fun" Dir. Sophia Peer
Saints of Valory - "Kids" Dir. Julian Acosta
Saints of Valory - "Neon Eyes" Dir. Julian Acosta
Skrillex ft. Ragga Twins - "Ragga Bomb" Dir. Terence Neale
Ty Dolla $ign ft. Charli XCX & Tinashe - "Drop That Kitty" Dir. Shomi Patwary
Ty Dolla $ign ft. Young Jeezy - "My Cabana" (Remix) Dir. Jerome D.
Vance Joy - "First Time" Dir. Sing J. Lee
Young The Giant - "It's About Time" Dir. David Vincent Wolf
Jeremih & Ty Dolla $ign - "The Light" Dir. Sebastian Sdaigui