Former Vice President of Video Production and Content at Atlantic Records, has built an illustrious career in visual storytelling. During his tenure, he oversaw groundbreaking projects for major artists, earning multiple MTV VMAs, UKMVAs, D&AD Pencils, and billions of views. Most notably, he creative produced and commissioned Wiz Khalifa’s “See You Again” from Furious 7, which became YouTube’s most-viewed music video with 6.5 billion views.
In 2019, Alex transitioned to full-time film directing, working with top brands like Mercedes Benz - AMG, American Express, Pepsi, and Universal Pictures. His series “Uncovered” for Mercedes AMG became their most-viewed content and launched global cross-platform campaigns.
In 2024, Alex directed the visual campaign for the Grammy-nominated soundtrack Twisters: The Album, tied to Universal Pictures’ summer blockbuster. He collaborated with country music stars Luke Combs, Lainey Wilson, and Jelly Roll on the project.
Work as a
Video Commissioner
alt-J - "Fitzpleasure" Dir. Emile Sornin
alt-J - "Left Hand Free" Dir. Ryan Staake
Bastille - "World Gone Mad" (Bright : The Soundtrack) Dir. Rj Sanchez & Brendan Vaughan
Charlie Puth - "Mother" Dir. Dawit N.M
Charlie Puth - "I Warned Myself" Dir. Brendan Vaughan
Charli XCX - "Boom Clap" (The Fault In Our Stars : Soundtrack) Dir. Sing J. Lee
Chromeo - "Jealous" (I Ain't With It) Dir. Ryan Hope
D.R.A.M ft. A$AP Rocky & Juicy J - "Gilligan" Dir. Nadia Lee Cohen
Fitz & The Tantrums - "Out Of My League" Dir. Jordan Bahat
Fitz & The Tantrums - "The Walker" Dir. Warren Kommers
Grouplove - "Ways To Go" Dir. Cameron Duddy
Gucci Mane ft. Travis Scott & Harmony Korine - "Last Time" Dir. David Helman
Janelle Monae - "Pynk" Dir. Emma Westenberg
Kap G ft. Pharrell Williams - "A Day Without A Mexican" Dir. Rj Sanchez
Kevin Gates - "2 Phones" Dir. Jon J
Kevin Gates - "Out The Mud" Dir. Jerome D.
Kyle ft. Lil' Yachty - "I Spy" Dir. Colin Tilley
Lil Uzi Vert ft. Travis Scott & Quavo - "Go Off" (The Fate of The Furious : The Album) Dir. Rj Sanchez & Brendan Vaughan
Machine Gun Kelly ft. X Ambassadors & Bebe Rexha - "Home" (Bright : The Soundtrack) Dir. David Ayer
Meg Myers - "Desire" Dir. Jordan Bahat
Miike Snow - "Genghis Khan" Dir. Ninian Doff
Miike Snow - "My Trigger" Dir. Ninian Doff
Migos ft. Marshmello - "Danger" (Bright : The Soundtrack)
Oliver Tree - "Hurt" Dir. Brendan Vaughan
Oliver Tree - "All That" / "Alien Boy" Dir. Rj Sanchez & Brendan Vaughan
Paramore - "Still Into You" Dir. Isaac Rentz
Paramore - "Ain't It Fun" Dir. Sophia Peer
Panic! At The Disco - "Girls Girls Boys" Dir. Djay Brawner
Panic! At The Disco - "This Is Gospel" Dir. Daniel 'Cloud' Campos
Skrillex - "Doompy Poomp" Dir. Fleur & Manu
Skrillex ft. Ragga Twins - "Ragga Bomb" Dir. Terence Neale
Skrillex - "F*** That" Dir. Nabil
twenty one pilots - "Heathens" (Suicide Squad : The Soundtrack) Dir. Andrew Donoho
twenty one pilots - "Heavy Dirty Soul" Dir. Andrew Donoho
twenty one pilots - "Tear In My Heart" Dir. Marc Klasfeld
twenty one pilots - "House Of Gold" Dir. Warren Kommers
Trey Songz - "Nana" Dir. Gil Green
Ty Dolla $ign ft. The Weeknd & Wiz Khalifa - "Or Nah" Dir. Ryan Patrick
Ty Dolla $ign ft. J.Cole - "Purple Emoji" Dir. Olivia Rose
Ty Dolla $ign ft. B.o.B - "Paranoid" Dir. Ethan Lader
Ty Dolla $ign ft. Lil' Wayne & The Dream - "Love U Better" Dir. Ryan Hope
Ty Dolla $ign - "Stand For" Dir. The Sacred Egg
Ty Dolla $ign ft. E-40 - "Saved" Dir. Elliott Sellers
Ty Dolla $ign ft. Juicy J & Project Pat - "Hottest In The City" Dir. David Camarena
Ty Dolla $ign ft. Charli XCX & Tinashe - "Drop That Kitty" Dir. Shomi Patwary
Wiz Khalifa - "We Dem Boyz" Dir. Ethan Lader
Wiz Khalifa ft. Charlie Puth - "See You Again" (Furious 7 : The Album) Dir. Marc Klasfeld